Activision Blizzard Earthing Shock… MAU, less than the domestic population
Activision Blizzard recorded earnings shock, with a quarterly sales, which is less than the market forecast.
According to the earnings announcement on April 25 (local time), quarterly sales fell by $ 1.77 billion (about 2.21 trillion won), down 22% year -on -year, which was $ 2.28 billion (about 2.84 trillion won). did. The quarterly profit per share was $ 0.64 (about 800 won) below $ 0.72 (about 900 won), which was the market forecast, down 19% year -on -year.
The number of users has also been significantly reduced. The quarterly monthly active user (MAU) was 372 million, down 63 million from 435 million in the same period last year. It is more than 51 million people in Korea. This record drop seems to be a problem of active games, not Blizzard.
Activision Blizzard cited the success of Call of Duty: Vanguard (Vanguard), which was launched in November 2021. Vanguard did not meet expectations with lower sales than Call of Duty: Cold War.
This is the cause of intensifying competition due to the launch of the Great FPS such as Halo Infinite and the propaganda of the existing masterpiece free FPSs, but Vanguard itself is also not good. One of the reasons for the overall decline in the background game of World War II is one of the reasons.
In the case of live services, Call of Duty Mobile generated the same sales compared to the previous year, but the user bills of the PC box office
The best part of the overall sluggishness is the game under the King. The sales of in -game products in his masterpieces, Candy Crush, are reported to have risen by 8% year -on -year. Meanwhile, Activision Blizzard is about to launch Diablo Immortal this year. In cooperation with Netize, it is planning to enter the Chinese market and announced on the 26th that it plans to launch a PC version that has not been announced before.
Activision Blizzard's next quarter forecast was lowered 28% from $ 1.81 billion (about 2.26 trillion won) to $ 1.48 billion (about 1.84 trillion won). The next earnings announcement is August 1.